Glossary

The key IncentIA terms. The In the interface column gives the exact menu or screen text when it differs from the term; Spanish is the term used in the Spanish help and interface.

Term	In the interface	Spanish	Definition
Tenant / account	—	Cuenta	Your space in IncentIA, with data isolated from everyone else's. See Accounts.
Client	Clients	Cliente	A company you operate for; groups brands.
Brand	Brands	Marca	The identity under which campaigns are presented.
Partner	—	Partner	An agency that manages several accounts from the partner portal.
Edition	—	Edición	The package of features and limits of your account. See Editions.
Role	Roles	Rol	A set of permissions assigned to users.
Permission	Permissions	Permiso	Authorisation for a specific action.
User	Users	Usuario	A person on your team who signs in to the dashboard.
Member	Members	Socio	A person who belongs to your programme and earns points.
Participant	—	Participante	A person who takes part in a campaign, whether or not they are a member.
Programme	Programmes	Programa	The loyalty rules for a group of members.
Points	—	Puntos	The unit of value members earn and spend.
Tier	Tiers	Nivel	A step of the programme with its own benefits.
Earning rule	Earning rules	Regla de acumulación	A rule that grants points for a purchase or action.
Burning rule	Burning rules	Regla de canje	A rule that defines what is obtained by spending points.
Segment	Segments	Segmento	A group of members who meet a condition.
Organisation	Organizations	Organización	A node in the B2B hierarchy (chain, area, shop).
Referral	Referrals	Referido	A new member sign-up invited by another member.
Stamp card	Stamp cards	Tarjeta de sellos	A card that is completed with stamps until it gives a prize.
Campaign	All campaigns	Campaña	An activation with a start and an end. See Campaigns.
Standalone campaign	—	Campaña sin programa	A campaign not linked to a programme; people who are not members can take part.
Draft	—	Borrador	The state of a campaign that has not been published yet.
Landing page	—	Landing	A public page for a campaign or for your programme.
Landing builder	Landing Builder	Constructor de landings	A visual editor for composing landing pages.
Dynamic link	Dynamic links	Enlace dinámico	A short address whose destination you can change.
Game	Games	Juego	A participation mechanic, such as a wheel or scratch card.
Instant win	Instant win	Premio instantáneo	A campaign type with a prize on the spot.
PIN code	Pin Codes	Código PIN	A code that can be redeemed on a landing page.
Challenge	Challenges	Reto	A goal whose completion earns a prize.
Badge	Badges	Insignia	A distinction earned by achieving something.
Leaderboard	Leaderboards	Clasificación	A ranking of members by score.
Streak	Streaks	Racha	Activity repeated on consecutive days.
Raffle	—	Sorteo	A random prize draw with verifiable winners.
Reward	Catalogue	Recompensa	A prize a member can redeem.
Redemption	Redemptions	Canje	Spending points to obtain a reward.
Coupon	Coupons	Cupón	A discount code.
Gift card	Gift cards	Tarjeta de regalo	A reward in the form of a shop card.
Cashback	Cashback	Cashback	Part of a purchase returned in money.
Evidence	Evidence Files	Evidencia	Proof, usually a receipt, uploaded by a person.
OCR	—	OCR	Automatic reading of the text in a receipt photo.
Evidence review	Evidence review	Revisión de evidencias	The queue where doubtful evidence is approved or rejected.
Fraud rule	Fraud rules	Regla de fraude	A condition that detects suspicious use.
Channel	Channels	Canal	A delivery route: email, SMS, WhatsApp, Telegram, push.
Template	Templates	Plantilla	Message text with variable data.
Flow	Flows	Flujo	An automatic sequence of messages with conditions.
Broadcast	Broadcasts	Difusión	A one-off message sent to many recipients.
Consent	—	Consentimiento	A person's permission to receive communications.
Member portal	—	Portal del socio	The web and mobile application where members see their points and prizes.
Field rep	Field reps	Comercial	A field person who signs up shops.
White label	White label	Marca blanca	Customising the look with your brand.
Webhook	Webhooks	Webhook	An automatic notice to another system when something happens.
Connector	Connectors	Conector	A connection to another system, such as your online shop.
GDPR	—	RGPD	European data protection regulation. See GDPR erasure.
Audit log	Audit logs	Registro de auditoría	A history of actions taken in the dashboard.