How it all fits together

IncentIA is built on six pieces: the account and its brands, the loyalty programme, campaigns, members, evidence and communications. This page places each one; every piece has its own concept page.

How it fits together

Your account
├── Clients ── Brands ── Campaigns ─── (public landing, games, prizes)
│
├── Loyalty programmes ── points · tiers · earning and redemption rules
│        └── Members (with balance, tier and segments)
│
├── Evidence ── receipts and photos uploaded by members and participants
└── Communications ── channels · templates · flows · broadcasts

• A campaign can belong to a programme or stand alone. If it stands alone, participants don't need to be members.
• A piece of evidence proves a purchase or action and, once approved, triggers the campaign prize.
• Communications keep members and participants informed at every step.
• Roles and permissions decide which part of the menu each person on your team sees, and your edition decides which features your account has.

Concepts

Concept	What it answers
Accounts, clients and brands	How is my information organised and isolated?
Loyalty	How are points earned and spent?
Campaigns	What types are there and what is their lifecycle?
Members and participants	Who takes part and how do they differ?
Evidence	How is a receipt validated?
Communications	How are messages sent?
Roles and permissions	Who can do what?
Editions and features	What does each edition include?

Looking for a specific term? See the glossary.