Campaigns
A campaign is an activation with a start and an end: a game, a cashback offer, a raffle. Unlike the programme, which is permanent, a campaign has a specific goal and a duration.
Campaign types
IncentIA has ten types. The wizard in Campaigns › All campaigns offers seven; the other three have their own page.
| Type | In the wizard | What it does |
|---|---|---|
| Game | Game | The participant plays (wheel, scratch card, Plinko…) and can win a prize. |
| Points multiplier | Points multiplier | Multiplies the points from purchases during the campaign. |
| Bonus points | Bonus points | Gives a fixed prize for doing something: a receipt, a visit. |
| Challenge | Challenge | A goal that gives a prize once met. |
| Cashback | Cashback | Returns a percentage of the receipt. |
| Instant win | Instant win | An immediate prize on purchase, with a prize ladder. |
| PIN codes | Pin codes | The participant redeems a printed or sent code. |
| Content contest (UGC) | — | Participants submit content that is judged. |
| Sports prediction | — | Participants predict results. See Sports prediction. |
| Raffle | — | A draw with verifiable winners. See Cross-platform raffle. |
To create one, see Create a campaign.
Lifecycle
A campaign goes through these statuses:
| Status | Meaning |
|---|---|
| Draft | Only you can see it. It doesn't accept participation. |
| Scheduled | Has a start date in the future. |
| Active | People can take part. |
| Paused | Temporarily stopped. |
| Completed | It has ended. The data stays available for reports. |
| Cancelled | Stopped ahead of time. |
There is also an internal status for abandoned campaigns. Date-based transitions are automatic.
Programme campaigns and campaigns without a programme
A campaign can be linked to a loyalty programme or stand alone.
| With a programme | Without a programme | |
|---|---|---|
| Must you be a member? | Yes, the participant is a member | No, taking part is enough |
| Data about the participant | Member profile | Whatever the landing form asks for |
| Points, tiers and multipliers | Apply | Don't apply |
| Ideal for | Activating your member base | Capturing contacts, trade fairs, launches |
Someone who takes part in a campaign without a programme is a participant, not a member. See Members and participants.
A campaign without a programme is a good way in: someone who wins on a wheel is a good candidate to become a member.
Campaign landing
Each campaign can have a public page with its participation form. Its address is /landing/c/<name-or-id>. See Campaign landing pages and, in editions that include it, the landing builder.
Limits
Each campaign can have a budget and per-participant limits. Your edition also limits how many campaigns you can have (see Editions).
Where to configure it
- Campaigns › All campaigns: Create a campaign.
- Campaigns › Pin Codes: PIN codes.
- Games: Games.