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Launch a games campaign

Create a campaign where the participant plays a wheel, a scratch card or another minigame and can win points. It takes about 25 minutes.

Before you start
  • Permissions: Creating Campaign and Editing Campaign · Starter edition or higher (games are not available in Free).
  • You have a programme: the wizard requires you to choose one.
  • You know which game you will use. You'll find them in Games and in External games.

1. Create the campaign​

Go to Campaigns › All campaigns and click Create New.

  1. In Type, choose Game.
  2. In Details, fill in Campaign name, Programme, Start date and End date.
  3. In Configure, complete the 1. Choose game step and the Prize table.
  4. In Review, click Create campaign.

2. Adjust the prize table​

Each slot in the table asks for a Name, a Probability (%) and an Award (points).

  • The probabilities must add up to exactly 100%.
  • At least one slot must give points.
  • You can leave slots without points for the "keep playing" result.

Limit plays with Max plays per member per day and, if you want, Max plays total (optional).

3. Define who can take part​

On the campaign page, Participation tab, click Configure participation. Under Requirements, choose the Registration method (Email, Phone or Email or phone) and, if you need them, OTP verification (SMS or email), Minimum age or Accept terms and conditions.

4. Set the address and activate​

In the General tab, fill in Landing Slug (URL), for example summer-25. The landing page will be at /landing/c/summer-25. Then click Activate in the header.

To share it with a short link and QR, follow Publish the landing page with a short link and QR.

5. Test the game​

Open the landing page in another browser, register if it asks you to, and play. Check that the prize reaches the participant and that plays are counted.

6. Follow the campaign​

  • Participants: who has played, plays used and prizes.
  • Analytics: participations, winners and breakdowns by day, hour or store.
  • View full funnel: where people drop off.

When the End date arrives, the campaign closes and stops accepting participations.

Check that it works​

  • Your test play appears in Participants.
  • The probabilities in the table add up to 100%.
  • The landing page opens with your slug and shows the campaign as active.

Next steps​